Ten Core Principles

1. We are moved by a big and challenging dream: to become the best and most organised team in the world.

 

2. Great people are free to grow at a fast pace. If their talent and commitment are adequately compensated, they will be our most valuable asset.

 

3. We must select people that can become better than us. We will be evaluated by the quality of our team.

 

4. We are never completely satisfied with our results. This guarantees us a lasting competitive advantage.

 

5. Results are important. The focus on results allow us to concentrate our time and energy on the essential things.

 

6. We all are owners in our team. An owner takes personal responsibility for results.

 

7. We believe that common sense and simplicity are better than complexity and sophistication.

 

8. We manage our costs rigorously, in order to free up resources that will increase investments and profitability.

 

9. Leadership by personal example is the best guide to our followers. We do as we say.

 

10. We do not take shortcuts. Integrity, hard work and consistency are the cement that paves our road to success.

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